Strategic Brand Advice

The right brand strategy can often be the deciding factor in the commercial success of a business, not least when it comes to an exit strategy. There are a number of factors that feed into this including what mark to adopt, whether it is free to use, where to protect it, taking into account the business plan, manufacturing bases and competitors’ activities, the life of the product or service and budget available.

We work with clients to develop a robust brand strategy which fits with their individual commercial aims and allows them to make informed and timely decisions with confidence, avoiding the legal uncertainty and unnecessary costs that can often result from an ad hoc approach.

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