Articles

Volkswagen aims to jump start its electric vehicle innovation

Volkswagen announced last week plans to increase its focus on R&D relating to battery-powered electric vehicles as part of a greater push into the EV market. VW has freed up €8 billion to spend on this push towards electric vehicles, with much of that spending expected to be done through...

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Long live the idea: using IP to monetise your invention

Game-changing ideas from sole inventors and startups in tech are often shelved because the costs of implementing them are too high. Sometimes, this is simply the reality of the market – some hurdles are too high to overcome. But too often, ideas are shelved prematurely because startups do not realise...

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Applying the science of sport to business: success by marginal gains

Sir David Brailsford – the former director of British Cycling and now the general manager of Team Sky – is widely credited for championing the concept of “marginal gains” in cycling. The philosophy behind this is that if you make just a one percent improvement in a whole host of...

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2018 put sport tech into the floodlights, but what does the future hold?

What will the 2018 Fifa World Cup be remembered for? France’s victory? England’s resurgence? Senegal’s joyous training methods? Quite unusually, last year’s World Cup was probably most noteworthy for a technology deployment: the use of a video assistant referee (VAR) in football’s biggest tournament for the first time. VAR proved...

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Your brand is everything in the hospitality sector. Protect your intellectual property and strengthen your brand equity

The hospitality sector is facing crisis. Not only is it under the same external pressures as other industries, it is also being challenged by high rental prices, increasing business rates, staffing problems associated with Brexit, the cost of regulatory compliance, and rising wages. Crucially though, competition is as fierce as...

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