Startups

Why is IP important to the success of your growing business?

You have identified a gap in the market, secured seed funding, begun product development, and are proud of the new brand you have painstakingly crafted with your design agency.

But if your USP is based on technology how will you be able to maintain your unique offering? How will you build and maintain effective barriers to entry? How will you attract further investment and secure the valuation your hard work and dedication deserves?

The answer is with intellectual property.

Intellectual property is vital to the commercial success of a business, and as we frequently see on Dragon’s Den, promising pitches are often derailed by an IP bombshell: the business has nothing patentable, or the intellectual property it does have is not properly protected.

High-profile cases such as Monzo Bank’s forced rebrand highlight the problems IP can cause a growing business, but still too few understand how IP is generated and protected, and its importance to modern businesses.

Intellectual property can help you:

  • Build company value
  • Create barriers to entry and protect market position
  • Create additional revenue streams
  • Mitigate risks when expanding overseas
  • Strengthen brand equity
  • Protect and increase market share and sales volumes
  • Provide consumer confidence

For more information on intellectual property, visit our FAQ section here.

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What do business owners need to consider?

For companies seeking private equity funding to support their growth, IP can be just as valuable an asset as talent or customers. By developing an IP strategy and conducting a thorough review of your business, you will be able to understand and explain to potential investors what IP you have and how it strengthens and adds value your business.

IP is a core consideration in investors’ due diligence, and weaknesses in an IP portfolio can see them walk away entirely, or renegotiate the valuation at which they invest – we have seen startups lose as much as 70% of their pre-money valuation.

Most businesses will have a general risk management strategy, but few will have even identified risks relating to IP, let alone factored them into that strategy. Sophisticated companies understand how IP fits within their business plan so that they can build a better understanding of the IP-related risks they face. These risks are largely hidden and require a systematic approach to reveal and actively manage them in a responsible and cost-effective manner. This is achievable by developing a robust IP strategy that is aligned with the business’ long-term corporate objectives.

 

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How can GJE help you?

In order to secure the best future for your business you need advice from the right experts on how to develop an IP strategy that fits with your technology and supports your broader business plan. GJE can help you get this right and make sure that your business is in the best possible position for future success.

Whether you are a fledging start-up seeking seed funding, a fast-growth SME scoping Series A or B funding opportunities, or an established company looking to streamline its IP portfolio or secure a lucrative exit, we can help you.

We can help you:

  • Develop an IP strategy aligned with your business objectives
  • Protect your innovations, brands and designs
  • Increase the value of your business
  • Enhance your attractiveness to investors
  • Create and maintain a competitive advantage by establishing barriers to market entry
  • Manage your IP portfolio and ensure cost efficiency
  • Appoint, train and oversee your IP steering committee
  • Regularly review your IP strategy to ensure it remains aligned with your commercial objectives

We have developed ConsultIP™ to help you achieve these objectives. ConsultIP™ helps business owners – at whatever stage of their lifecycle – maximise the commercial value of their intellectual property. Visit our ConsultIP™ page here to find out more.

Watch our video here to find out how we helped one of our clients, Wave Optics, develop their patent strategy, and how this has helped them grow.

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What next?

If you are an ambitious business and you expect an IP service provider that can understand and help you achieve your commercial objectives, then we want to work with you.

Complete the enquiry form below and we will be in touch within one working day. Alternatively, you can email us directly at gje@gje.com, or call us on +44 (0)20 7655 8500. We look forward to hearing from you.

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