Vision and Values

Vision

Our vision as a firm is “to be the right choice for intellectual property”.

It means that however you come into contact with us, we strive to be the right choice for you. As a client, we’re the right choice for your IP needs, from filing patents or trade marks through to forming the right IP strategy for your future success; as an employee, we’re the right choice for your personal development and reward; as a prospective employee, we’re the right choice for your career; as a supplier or agent of ours, we’re the right choice because we give you the right service for your business.

It means you can focus on your own success, howsoever defined, safe in the knowledge that we’re the right choice for you.

Values

We use the following values to express the principles on which our vision is founded – and again, they express how we want to work with you, whoever you are.

Care: We take the time to understand the needs of our clients and colleagues, so we can deliver the best possible results for them

Clarity: We provide clear advice and concise recommendations so our clients can make the right decisions quickly and confidently

Creativity: We encourage innovative thinking to help solve problems

Collaboration: Teamwork is important to us; our clients see us as an extension of their own team and our people flourish in a supportive environment

Commerciality: We work hard to understand our clients’ businesses and help them realise the value of their IP

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