At GJE we make sure your brand protection strategy enhances your business plan and that your trade marks are secure.

A strong brand identity sets you apart from the competition.  The right brand strategy can often be the deciding factor in the commercial success of your business – not least when it comes to an exit strategy.  To maximise the value in your brand, you need to think strategically by aligning your IP and wider business, which includes trade mark applications.

Our trade mark attorneys have a wealth of experience in this area and regularly advise our clients on all aspects of trade mark selection, protection, enforcement, and trade mark renewal.

We can help protect your business with a tailor-made strategy that reflects and supports your commercial aims.  We believe firmly that one size does not fit all.  Our diverse clients range from multinationals and larger UK and European companies to academic institutions, start-ups, and individual entrepreneurs who trust us to get it right for them.

We have worked with Gill Jennings & Every for more than 10 years and consider them probably the best trade mark attorney firm in London.  We would instruct them in all relevant areas, including trade mark registration, clearance and opposition work – and strategy and portfolio management.