We’ll help you monitor how your brand name and trade marks are used online, so you can quickly respond to and remove inappropriate activity
Domain name disputes including cybersquatting and disputes about trade marks within online content and social media have become extremely prevalent. Whilst a domain name is not a trade mark, its ability to direct internet traffic to a trade mark owner’s website means it is an extremely valuable business asset.
Cybersquatting involves registering or using a domain name that is similar or even identical to your trade mark or brand – usually in the hope of selling it to you for profit or benefit from your good name. It’s not always clear-cut, however, as in the case of gripe sites. These sites are set up to allow others vent their disdain for a brand; while they are extremely frustrating they are permitted. Therefore disputes of this kind need to be handled carefully to ensure the situation is resolved well.
GJE’s trade mark attorneys work on the full spectrum of disputes involving websites and trade marks. We regularly act for clients on issues relating to the misuse of ad words, metadata, nefarious content on websites and social media, acquiring websites anonymously for clients and filling disputes according to policies set by ICANN (Internet Corporation for Assigned Names and Numbers). Above all else, we have excellent negotiating skills to help resolve disputes where no illegal activity has been committed.
If you would like to know more about how our expertise in this area can benefit your business, please get in touch. We’d love to hear about your business and how we can support your IP strategy.