Protect your business from the start by identifying and mitigating the risks before adopting a new brand or entering a new market
Identifying and implementing an effective trade mark strategy should be a cornerstone of any IP plan. We’ll help you develop a strategy that supports your wider commercial aims and ambitions.
We help clients of all sizes to get to grips with the trade mark register process and develop strategies that support their commercial aims, not just for the present but also for the future. Our support considers the wider market, the relative strength of your brand, and the extent to which you can be protected. It’s important to note that we help develop strategies that work as smartly as possible around your budget.
As part of this, we develop clearance strategies to ensure that any new brands aren’t too similar to others already out there, so you can use them confidently as they go forward to registration. At the very least, our support ensures that you can take an informed view of any potential risks there may be. This knowledge puts you in the driving seat, enabling you to make key business decisions in a timely and pragmatic way. The next stage is often a trade mark filing programme. We have vast experience in using the national, regional, and international trade mark systems such as the European Union Trade Mark (EUTM) and Madrid Protocol (WIPO) to help you successfully file your trade mark. It’s our aim to help you to decide which is the most appropriate option for you, bearing in mind your commercial ambitions and your budget.