Canada to join the Madrid System

Canada is to join the Madrid System from 17 June 2019 giving the option of obtaining trade mark protection via the International system at WIPO in addition to filing directly at the Canadian registry. As well as reducing the cost and administrative burden of handling separate national applications this brings significant changes to Canadian practice, most notably:

  1. Applicants no longer need to show that a mark is in use to obtain a registration;
  2. The NICE classification system will be adopted;
  3. The term of a registration will be reduced from 15 years to 10.

To discuss how this could affect your IP strategy, please contact your usual GJE attorney. For new enquiries, please contact us on 020 7655 8500 or via

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