Every business, but especially those in their early stages, must be aware of the patent landscape in their chosen market – what patents are held by who, and what do they prevent you from doing? It is also worth evaluating how your business is structured to handle these issues when they arise, and whether your product or service is dependent on a single point of failure.

 These insights should be the cornerstone of your ‘defensive’ IP strategy (your efforts to ensure you don’t infringe anyone else’s rights, as opposed to the work you do to protect your own innovation), as infringing these third-party patents could expose you to significant financial risk if the holder decides to enforce their rights.

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