Peter Finnie, Managing Partner of GJE, is supporting Codec, a start-up engaged in cutting-edge marketing tech, as it seeks to win Pitch@Palace 6.0.
Peter, who is passionate about innovation, was chosen as a Pitch@Palace Elevator for his experience in working with numerous start-ups to help them secure intellectual property (IP) rights and gain investment. As well as providing IP advice to several of the finalists he has been supporting Codec, which uses Artificial Intelligence (AI) to understand what content an audience wants a brand or publisher to make, before they make it.
42 start-ups are competing to win Pitch@Palace 6.0. There is also a People’s Choice Award, which is an opportunity to vote for your favourite Pitch@Palace 6.0 Entrepreneur. All 42 entrepreneurs have recorded a short Pitch Video and you can view the videos and vote here.
Pitch@Palace is an initiative of HRH The Duke of York to help entrepreneurs rapidly grow their businesses by refining their business plans and helping them gain investment and worldwide attention. Since its inception in 2014 competing businesses have created 447 jobs and received significant sums of investment. One of the most notable stories relates to technology business Magic Pony, which met its investors at a Pitch@Palace event. This year it was purchased by Twitter for a reported $150 million.