Protecting your brand in the social media era: what does a win look like?

A few months ago, Hotel Chocolat founder Angus Thirlwell took Waitrose to task on social media over the infringement of a Registered Design relating to the brand’s curvy chocolate slabs. Hotel Chocolat made all the right moves: they sought legal advice, sent a cease and desist letter, and entered into discussions with the retailer. Meanwhile, they maximised their publicity by appealing to Waitrose customers with a product amnesty, encouraging them to exchange their copycat slabs for the real thing, and – not insignificantly – took the high ground on social media.

It paid off, as two weeks later Waitrose agreed to discontinue the range, rather than enter into a lengthy and expensive legal battle whose outcome would have been far from clear.

Continue reading this article on Fourth Source here.

Get in touch

If you are an ambitious business and you expect an IP service provider that can understand and help you achieve your commercial objectives, then we want to work with you. Complete the enquiry form below and one of our specialists will be in touch within one working day. Alternatively you can call us on +44 (0)20 7655 8500. We look forward to hearing from you.