Articles

How Far Away are we from the “Remote Hug”?

Recent technological advances have made the recent “COVID-19” lockdown slightly more bearable than it would have been if it had happened, for instance, 20 years ago. With the rise of social media people now have many ways that they can keep in touch with one another. Video conference platforms, such...

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The Race to Rebrand

This piece was co-authored by Bosé Animasaun and Natasha Fernando. Getting the branding right has never been more critical to a business’s success. To today’s socially-conscious consumers, a product name or logo tells them much more than which company the product is from – it can also give them insight...

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Leverage your Brand to Build a Successful Business

Your brand has never been a more important part of building a business in the food and drink sector – how do you leverage it to make your business a success? We discuss some practical tips for starting and scaling your food and drink business in today’s crowded and fast-evolving...

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Is the Hague System Underused by Design Applicants?

The latest Hague Yearly Review [1] of industrial designs filed under the Hague system shows that the number of international applications filed in 2019 increased by 8% compared to 2018. However, the total number of applications filed last year still remains fairly low, at 5,886 – in contrast the UK...

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Neurodegenerative Disease: Is Your IP Strategy Setting You Up for Success?

With an ever-aging population, one of the biggest challenges facing the modern world is the rising prevalence of neurodegenerative disease. Neurodegenerative disease is a collective term for a number of diseases characterised by the loss of structure, or function, of neurons; the building blocks of the nervous system. Examples of...

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