Articles

Applying the science of sport to business: success by marginal gains

Sir David Brailsford – the former director of British Cycling and now the general manager of Team Sky – is widely credited for championing the concept of “marginal gains” in cycling. The philosophy behind this is that if you make just a one percent improvement in a whole host of...

Read more

2018 put sport tech into the floodlights, but what does the future hold?

What will the 2018 Fifa World Cup be remembered for? France’s victory? England’s resurgence? Senegal’s joyous training methods? Quite unusually, last year’s World Cup was probably most noteworthy for a technology deployment: the use of a video assistant referee (VAR) in football’s biggest tournament for the first time. VAR proved...

Read more

Your brand is everything in the hospitality sector. Protect your intellectual property and strengthen your brand equity

The hospitality sector is facing crisis. Not only is it under the same external pressures as other industries, it is also being challenged by high rental prices, increasing business rates, staffing problems associated with Brexit, the cost of regulatory compliance, and rising wages. Crucially though, competition is as fierce as...

Read more

Intellectual property could be the key to success in plastics

The PET plastic bottle is an old technology, but is ubiquitous for a reason. It has a lot of advantageous qualities: it’s cheap, durable and easily moulded into different shapes. However, the shortcomings in its suitability for recycling are well-documented. Along with other plastic products, the plastic bottle’s negative impact...

Read more

Investment, Brexit and the challenge of IP for the UK space industry

The UK government is investing heavily into space technology as part of its economic strategy. For example, this year alone, two separate grants from the UK Space Agency – worth a combined £23.5m –  have been awarded to Lockheed Martin, a global security and aerospace company, to develop a new spaceport in...

Read more