Articles

Brand Value? Sweet like chocolate

In March this year, the New England Confectionery Company, one of America’s oldest and most treasured candy manufacturers, found itself threatened with closure. In response, thousands of fans rushed to hoard boxes of Necco Wafers and Sweethearts, fearing the worst for their potentially endangered candy favourites. One wholesale website saw...

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Trade Marks: Protect your brand from day one

When it comes to starting out and building your name, there’s some do’s and some don’ts that should be at the top of your agenda. Do run clearance searches before you commit to a new beer name or new markets – ideally a full search in your home/most important markets,...

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Food inspection technology

It is more important than ever for food and drink companies to think carefully about the protocols put in place for ensuring quality control. Fortunately, the rapid pace of innovation in the field of food inspection technology is allowing food and drink manufacturers to combat this risk by installing systems...

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An android dreams up electric sheep – should machine inventors have rights?

Since DeepBlue defeated Gary Kaparov at chess in 1996, the idea that human intelligence could not be matched by machine has been thoroughly undermined. At the time, it was commonly thought that chess was the pinnacle of human intellectual ability, which a computer could never match. Today, few would argue...

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Tesla and Trade Secrets: the importance of a rounded IP strategy

We recently discussed how trade secrets can be a valuable tool in a company’s IP arsenal when handled properly, and Tesla is a good example of a company who uses a multi-faceted IP strategy to give them a commercial edge. Tesla has featured heavily in the news over the past...

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