Designs

  This article was originally published by New Designers. Follow this link to read the full article. There’s a lot to think about when launching a new product – co-ordinating manufacturers, finding stockists and of course marketing. Intellectual property is, perhaps understandably, not front of mind at such a time....

  A recent decision of the UK High Court illustrates reasons why it is often preferable to register your designs rather than relying on unregistered design protection alone. Rothy’s Inc, and subsequently Giesswein Walkwaren AG, both marketed “ballet flat”-type shoes made from knitted recycled plastic, a material not previously used...

  Registered designs provide an invaluable mechanism for companies to protect the appearance of their products in countries around the world. A few notable incoming changes to design law in China, Japan and Australia are set to make it easier for companies to obtain and sustain this type of intellectual...

  Companies spend a significant amount of time, effort and investment considering how their products look to the consumer. Rightly there is then a desire to provide protection from copycats and others seeking a shortcut to allow them to benefit by marketing a similar product without the effort. Fortunately, the...

At the time of writing, the number of registered designs filed and published at the European Union Intellectual Property Office (EUIPO) in 2020 relating to equipment for doctors, hospitals and laboratories was over 50% higher than in the same time frame in 2019. While this may seem at first glance...