Designs

In this second of two articles on the benefits of registered designs (the first of which can be found here), we tackle five more of the most-commonly repeated myths we hear on the subject: (1)   “We’ve already shown our design, so it’s too late to apply for protection.” Myth –...

When businesses decide to invest in intellectual property to protect their assets, patents and trade marks are typically the most obvious choices and are often a good place to start.  However, when it comes to protecting the investment made in developing the appearance of a product or brand, patents and...

This article is part 2 of 2. See here for part 1. 1)      We can use whatever Google AdWords we want to advertise our own products and services – consumers can’t see them WRONG!  Google AdWords is a keyword advertising service which allows an advertiser to pay to have its...

This article is part 1 of 2. See here for part 2. 1)      It doesn’t matter how we use ® and TM WRONG!  ® should only be used for registered trade marks – using it when a trade mark is not registered is a criminal offence in the UK whereas TM...

Innovative designs are big business. A recent report for NESTA [1] estimated that 10% of investment in intangible assets relates to design, and this is reflected in the increasing number of new designs being filed – over 5000 [2] just in the UK last year and close to a staggering...