Food, Drink & Hospitality

Brand Value? Sweet like chocolate

When Valeo Foods agreed to acquire the European and Middle Eastern part of crisp company Kettle Foods in a deal worth £66m in 2019 it was in spite of a £4m loss made by Kettle Foods in the first half of their 2018 financial year. Similarly, Pret bought out their...

Read more

Six Things to Consider When Protecting the Design of Your Food and Drink Product

When it comes to protecting the logo, branding and packaging of your food and drink product, often people turn their immediate attention to trade marks, potentially overlooking valuable protection available through registered designs. From industry icons, like the Coke bottle and Cadbury’s purple packaging, through to innovative new-comers, like letterbox-friendly...

Read more

Wisdom of the crowd: how to make sure IP doesn’t derail your crowdfunding efforts

Startups raising hundreds of thousands – even millions – of pounds via Kickstarter may be rarer than it once was, but crowdfunding remains a popular method of fundraising. There are a myriad of options, whether you go down the equity crowdfunding route offered by the likes of Seedrs, CrowdCube, and...

Read more

A Material Difference in Registered Designs

Earlier this month, we brought you news of an IPEC decision in which a design right holder suffered from a failure to properly consider how colour in design representations would affect the scope of a design. Now we bring news of a recent EUIPO appeal, which looked at the significance...

Read more

Trademark Considerations when Launching in Rising Food and Drink Sectors

This article was originally published on New Food Magazine and remains their copyrighted material. Follow this link to read the full article. The continuously growing number of products and brands in the crowded food and drink space can make it difficult to generate something new and it is all too easy to...

Read more