Articles

Build a brand – not just a hotel

The hotel sector is changing and with that brings opportunity and challenge in equal measure. With increased competition from online accommodation websites like Airbnb and Homestay, hotels are having to reposition themselves and diversify to tap into a generation of guests who are looking for a more unique and immersive...

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AI Accelerates Innovation

This article was originally posted on Communications of the ACM and remains their copyrighted material. Please visit their website here to read the full article. “To invent, you need a good imagination and a pile of junk.” So said Thomas Edison, America’s most prolific inventor. Yet the march of technology is now changing...

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A “BIG” loss for McDonald’s, or is it really?

On 11 January 2019, the EUIPO upheld an application by Irish fast food chain, Supermac’s to cancel McDonald’s BIG MAC EU trade mark, registered since 1998! If McDonald’s appeal is unsuccessful, their longstanding EU registration will be removed from the register. For a long time, McDonald’s have been using their...

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The (little-known) route to patent revocation

All too frequently, a business discovers a competitor’s patent lurking in the wings, standing in the way of a new project or commercial product. However a very small percentage of those businesses know that patent revocation actions before the UK Intellectual Property Office can play a fundamental part in securing...

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Amazon and Apple Health Clinics

2018 saw Amazon and Apple both announce plans to open health clinics for their employees. These two companies are giants of the technology industry, but they each have very different approaches to doing business. It is, therefore, worth considering each company’s motivations and how this might affect the medical industry...

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