Search results for: trade marks

GJE trade marks team recommended in IP Stars 2025

GJE is delighted that our trade marks team has been recommended as a leading firm in the IP Stars 2025 rankings....

The Olympic Games and trade marks: a summary

Last month, just before the Paris Olympic Games kicked off, the US Olympic and Paralympic Committee (USOPC) exercised its rights in suing Prime Drinks over its use of the trade marks OLYMPIC, OLYMPIAN...

Start-ups and Trade Marks – The What? Why? When? And How? 

The value of a trade mark Every company, regardless of its size, has a trade mark.  What is it?   It could be your company name, logo, a specific 3D shape or even a colour.  In fac...

Sustainable Food & Drink: Leveraging IP to Gain a Commercial Edge: Part One – Registered Trade Marks and Designs

Consumers are increasingly aware of how their use of food and drink products might be negatively impacting our planet which, in turn, puts pressure on companies to be sustainable.  At the same ti...

GJE Delighted to Announce New Trade Marks Director

We are delighted to announce that Rachael Ward will be joining the Trade Marks team in GJE on 3 May 2022. Rachael has a wealth of experience having been in the trade marks profession for over twenty y...

Branding & Trade Marks

What’s in a name? At GJE, we know that good branding is crucial to the success of your business.  A brand is far more than just a few choice words or a smart logo – it’s how customers recog...

Trade Marks

At GJE we make sure your brand protection strategy enhances your business plan and that your trade marks are secure. A strong brand identity sets you apart from the competition.  The right brand ...

Brexit Impact on Trade Marks

The UK leaves the EU on 31 January 2020 and will then enter a transitional period which means that essentially, the UK remains part of the EU for Intellectual Property purposes until 31 December 2020....

Can you trade mark Christmas? The festive fight for distinctiveness

In this article, we explore the opportunities and challenges of protecting Christmas-related branding under UK trade mark law....

Trade Mark Law & Practice at a Glance – November 2025

Read our November 2025 trade mark law and practice update, including updates from the UK, EU China, Canada and US...