These days, with digital transformation and disruption on everyone’s lips, there is no shortage of companies across a wide range of sectors trying to claim to be a technology business as a badge of honour. It has never been more challenging to determine whether a company is genuinely a technology business or is simply ‘technology-enabled’.
This may seem like mere semantics, but the difference is significant when it comes to dictating a company’s ability to protect its ideas. For digital health start-ups trying to gain a foothold in an increasingly crowded market, self-definition is an exercise which can inform whether its intellectual property (IP) strategy should be patent or brand-focused.
If you would like to read more of Ruth’s article, please follow the link.