IP in the real world: Practical know-how for start-ups and SMEs

Format: Online masterclass
Date: Thursday 4 December 2025
Time: 12:00 – 13:00
Registrations: Book online

Following the success of our previous webinars, we are delighted to be collaborating once again with the UK Export Academy to deliver an IP online masterclass for UK businesses.

In this not-to-be-missed webinar on 4 December, we will share practical advice and real-life examples to help start-ups and SMEs protect and leverage their intellectual property for commercial success.

What you’ll learn

• Identification of common IP challenges: explore pitfalls and misconceptions, and how to avoid costly mistakes
• Apply your knowledge: building on the UKIPO’s webinar, listen to practical and commercial IP advice using real life examples.
• Take control: identify the questions you need to ask and recognise when to seek professional advice.

Speakers

Alice Anderson, Associate and UK Trade Mark Attorney

Alice’s work focuses on start-ups and medium sized UK companies in the early stages of protecting their brand, making sure that the right questions are asked at the outset and providing strategic advice. Alice also deals with larger, multinational companies where the focus lies more in enforcement and portfolio management, including audits of existing portfolios.

Mark Aldred, Senior Associate and European & UK Patent Attorney

Mark provides tailored advice to help clients utilise the patent process to work towards their commercial goals. He handles patent matters across a variety of technical areas, primarily physics, engineering, and computer-implemented inventions. He enjoys working with early-stage companies to develop an IP strategy that supports their growth.

To book your free place, register online today.