EU designs: Phase 2 reforms launched for the digital age

The second phase of reform of EU designs formally took effect on 1 July 2026. There has been lots of work over the last few years to get to this point. Now, all that remains is the practical application of the reforms by those using the EU design system.

The changes came in two stages: Phase 1 in May 2025 and Phase 2 in July 2026. Across these two phases, there have been significant changes. The highlights of these are:

• An increase to a maximum of 10 representations for static designs from seven
• The ability to file dynamic and animated designs as an alternative to static designs through a limited increase in acceptable file formats
• More flexibility on what can be included in an application for multiple designs by allowing designs from more than one class to be filed in such an application, while adding a limit of 50 designs per application
• The system for deferral of publication switching to default publication at the end of the deferral period instead of default lapse
• Changes to fees and renewal dates

Details on these, along with numerous other changes, can be found in our commentary on the Phase 1 changes, early details of Phase 2, and further guidance on Phase 2. With a few exceptions, the Phase 1 changes relate to key statute revisions, albeit while maintaining the essence of an EU design, and Phase 2 focuses on process and administrative points.

Overall, the aim is to set up the EU design system for changes in business since the EU design was brought into existence 30 years ago. This seeks to adapt the EU design system to better cope with digital and other non-physical products, virtual and augmented reality, 3D printing, a greater desire for consumer-led repairs, and a paperless world. There will be a period of adjustment for all those using the EU design system, but these adaptations have largely been achieved, with some modifications that should broaden the appeal of EU designs, which will be welcomed.

If you would like to discuss EU designs or have questions about design protection more generally, please contact your usual GJE attorney, or email gje@gje.com.