Food, Drink & Hospitality

Build a brand – not just a hotel

The hotel sector is changing and with that brings opportunity and challenge in equal measure. With increased competition from online accommodation websites like Airbnb and Homestay, hotels are having to reposition themselves and diversify to tap into a generation of guests who are looking for a more unique and immersive...

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A “BIG” loss for McDonald’s, or is it really?

On 11 January 2019, the EUIPO upheld an application by Irish fast food chain, Supermac’s to cancel McDonald’s BIG MAC EU trade mark, registered since 1998! If McDonald’s appeal is unsuccessful, their longstanding EU registration will be removed from the register. For a long time, McDonald’s have been using their...

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Your brand is everything in the hospitality sector. Protect your intellectual property and strengthen your brand equity

The hospitality sector is facing crisis. Not only is it under the same external pressures as other industries, it is also being challenged by high rental prices, increasing business rates, staffing problems associated with Brexit, the cost of regulatory compliance, and rising wages. Crucially though, competition is as fierce as...

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Wisdom of the crowd: how to make sure IP doesn’t derail your crowdfunding efforts

Startups raising hundreds of thousands – even millions – of pounds via Kickstarter may be rarer than it once was, but crowdfunding remains a popular method of fundraising. There are a myriad of options, whether you go down the equity crowdfunding route offered by the likes of Seedrs, CrowdCube, and...

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Brand Value? Sweet like chocolate

In March this year, the New England Confectionery Company, one of America’s oldest and most treasured candy manufacturers, found itself threatened with closure. In response, thousands of fans rushed to hoard boxes of Necco Wafers and Sweethearts, fearing the worst for their potentially endangered candy favourites. One wholesale website saw...

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