Identifying and implementing an effective trade mark strategy should be one of the cornerstones of any IP plan, looking always to support the wider commercial aims of your organisation.
We work with clients of all sizes to develop and implement strategies that support their commercial aims, not just for the present but also the future, taking into account brands and markets, the relative strength of the brands and the extent to which they can be protected, considering always the available budget and how this can be made to work as “smartly” as possible.
This helps us to develop clearance strategies to ensure that any new brands are available for both use and registration, or at least that an informed view can be taken of any potential risks identified. This means our clients can make key business decisions in a timely and pragmatic way. Often this will lead on to a trade mark filing programme. We have vast experience in using the various national, regional and international trade mark systems such as the European Union Trade Mark (EUTM) and Madrid Protocol (WIPO) and will guide you through the options available, helping you to decide which is the most appropriate for you, always bearing in mind the commercial drivers behind the strategy and the budget available.